Welcome to BTU Marketing Services!
BTU Marketing Services is a marketing strategic planning and content/inbound marketing consultancy focused on aiding small to mid-sized organizations effectively use both new web content driven and traditional marketing techniques.
Many of our clients are companies that are growing their marketing efforts by employing BTU to manage their marketing, rather than using or adding to, more costly in-house personnel. In this way they use BTU as an extension of staff rather than just another project by project based agency. BTU specializes in content managed webs, blogs, video deployment to the web, in-bound content based marketing, mobile SMS and smart phone marketing/app development, and message channel integration in addition to research and strategy development.
By serving multiple companies, providing marketing planning and execution services often provided by internal employees, BTU helps clients grow Fortune 500 level marketing efforts while only paying for personnel time on an “as needed basis”. BTU maintains a "no project too big...no project to small" attitude and stands ready to make 30 years of technology and marketing experience your to path to more sales.
For web BTU is primarily a Wordpress and Joomla! shop but we have worked with and implemented sites in Drupal, DotNetNuke, and occasionally flat HTML. BTU has extensive experience in integrating inbound marketing techniques with B2B or B2C social network and media marketing to further strengthen content driven inbound marketing efforts. Our strong background in mobile marketing methodologies allows us to integrate inbound or content driven efforts with traditional SMS marketing, mobile web and smart phone applications.
Why Inbound/Media Content Marketing?The Internet works like a conveyor with multiple parts. Parts whose independent actions work together to move prospects along to become customers. It is foolish to say that only understanding and implementing a single part will bring success. The beauty of today’s marketing universe is the vast number of options for cost effectively integrating multiple strategies to build a perfect conveyor, one that moves your prospects along to become customers. The Internet is not just the Internet anymore. It is everything that touches the web. It is everything that can access the web. It is every technology, mobile and fixed, that can drive your customers to a web site, deliver your brand, interact with your audience, alert them to a deal, or a location, or whatever turns your prospects into customers and your customers into cash flow.
The Internet, and most marketing efforts, continue to require of its most successful users a solid understanding and occasional use of traditional media. Knowing what mediums, how much to spend, how to buy, how to measure, and how to translate those “parts” of the conveyor to work with all the other “parts” is critical. These often include parts that exist on a new technology or involve driving your prospects to new forms of customer interaction. The Internet, regardless of what the web “experts” say, is no longer just about inbound vs. outbound. It’s a mash up of both and sometimes it is not about inbound nor outbound but about the conversations you have, your prospects have, your customers have and the conversations they listen to. So the next time so hear someone say “it’s all about social” or that “it’s only the new media” or that “XYZ is dead”, think twice and find yourself expertise that is savvy in identifying the best pathways to your prospects and customers…not one who insists there is only “one way to skin a cat”, and let them help you fire up your conveyor. Better yet…call us.
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Joomla - Facebook Integration
As you can see from the BTU website we have integrated our presence on the web with our newly created Facebook page. As part of the website options we have for our Joomla! CMS customers with create the page, build the API and deploy the necessary assets for your website and Facebook to work seamlessly together to build your audience, increase your marketing channels and improve sales. Regardless of your business size three technology oriented strategies need to be part of your marketing plan. The first is the integration of your social web activity with your web or shopping site. The second is the integration of your web presence or marketing activity into mobile Internet and traditional SMS marketing channels. The third is to incorporate content andinbound marketing strategies into your plan. Statistics are showing over and over that content is driving traffic to websites and more traditional SEO/SEM techniques are increasingly less effective. If you want to know more about how your business can benefit from getting all your marketing efforts integrated just let us know. BTU will give you a free analysis of your current marketing efforts and offer some insights into how they can be better integrate or how new technologies can leverage these efforts to increase their impact. |
